Expertise
Mystery shopping audits
Employee compliance research
On-line survey research
Focus group moderator
In-depth interviewing
Advertising development & testing
Language development
She is recognized for her exceptional moderating and interviewing skills, and the rich perspective in her analysis that comes from her depth of marketing experience. Additionally, Gwen founded Mystery Guest, Inc., a mystery shopping service. Mystery Guest, Inc. and Falk Research Associates often operate in strategic alliance to better serve our retail and restaurant clients.
Background and Qualifications
Gwen obtained her MBA degree and is ABD (all but dissertation) on a doctorate in Marketing from Florida State University. She was a Teaching Fellow in marketing while at Florida State.
At Burton-Campbell, an Atlanta advertising agency, (now EPB), she held the title of Senior Vice President of Strategic Marketing. Accounts included BellSouth Corporate, West Point Pepperell, Blue Cross and Blue Shield, and others.
At D’arcy, Masius, Benton & Bowles in Chicago, she managed research for Amoco Oil Corporation, Standard Oil, The American Dairy Association, The Chicago Tribune, Rustoleum, Ace Hardware and others.